Blog/Where Should a Small Business Use AI First? Start With the Busywork

Where Should a Small Business Use AI First? Start With the Busywork

The quickest AI wins sit in the small tasks around your team's core work, not the work itself. Here is how to find them in your business.

TH
Taylor Henderson
Agentic Operator
2 November 2026
6 min read

When owners ask us about AI, most of them picture it taking over the heart of the business: the sales call, the survey, the lending decision. We think that is the wrong place to start. The quickest and safest wins sit in the small jobs either side of the core work, and that is where we point AI first.

The work around the work

Every role in a business has a core. For a debt recovery agent it is the call. For a surveyor it is the survey. For a broker it is getting the deal right for the client. That core is what customers pay for, and it is usually what the person was hired to do.

Around that core sits a layer of smaller tasks. Before the job, someone looks the company up, finds the last set of notes and pulls figures from another screen. After the job, someone writes it up, updates the record and chases whatever paperwork is still missing. None of it is difficult, but it adds up across a day.

What busywork usually looks like

01
Note-taking

Writing up what was said on a call or at a visit, often from memory, after the fact.

02
Company lookups

Checking a business's details, directors or accounts before getting in touch.

03
Call summaries

Turning a long conversation into a few lines the rest of the team can use.

04
Chasing paperwork

Following up on missing documents, signatures and forms, one email at a time.

05
Copying between screens

Re-typing the same details from an email or spreadsheet into another system.

These tasks are repetitive, and they are rarely the reason anyone joined the business. Ask your team which parts of the day they would happily hand over and you will hear this list back.

Why busywork is the right first target

AI is at its most dependable on repetitive work that follows clear rules. Summarising a call, reading a document and pulling out the details, or filling in a record from information that already exists are all tasks it handles well, because the right answer is fairly easy to define and easy to check.

Two places to start with AI

What it is asked to do
AI on the core work: Make judgement calls with customers and their money
AI on the busywork: Repetitive tasks with clear rules
Cost of a mistake
AI on the core work: A lost customer or a bad decision
AI on the busywork: A few minutes to correct a note
Checking the output
AI on the core work: Hard to know if it was right until later
AI on the busywork: A person can check it at a glance
What customers notice
AI on the core work: A different service from the one they chose
AI on the busywork: Nothing, except a quicker reply
How staff see it
AI on the core work: A threat to their role
AI on the busywork: Help with the parts they dislike

That last row matters more than people expect. When AI arrives as something that writes your notes for you, staff use it. When it arrives as something that might do your job, they work around it. Starting with busywork gets you a team that wants the next improvement rather than one bracing for it.

Insight
Where mistakes are cheap

A wrong call summary costs someone a couple of minutes to fix. A wrong judgement on a customer's case can cost you the customer. Start where mistakes are cheap and easy to spot.

Keep your people on the job customers pay for

The core work is where experience, judgement and relationships live. It is the experienced agent who knows when to push and when to wait, the surveyor who spots what a checklist would miss, the broker a client has trusted for years. That is what customers are paying for, and in a small business it is usually what sets you apart from a larger competitor.

Taking busywork off those people does not reduce their value. It gives them more hours to spend on the part only they can do. In our experience that is a much easier change to make, and a much easier one to measure.

What this looked like at PreAction

PreAction works in B2B debt mediation, recovering money for energy brokerages. Their agents are there to do one thing: call. Before we started, a lot of small tasks were quietly draining the day around those calls.

We automated the note-taking, the company lookups and the call summaries. Calling now happens inside their CRM, and every call is recorded, transcribed and summarised without anyone typing a word.

What happens to every PreAction call

Call made in the CRM
Recorded
Transcribed
Summarised
Scored against coaching criteria

The AI does not make the calls. The agents do. What changed is that their time now goes on calling rather than on the admin around it, and the business can see exactly what is happening while they work.

How to find the busywork in your own business

A one-week exercise

01
Log the before and after

For one week, ask the team to note what they do before and after each job, call or visit. Rough notes are fine.

02
Mark the repeats

Highlight anything done the same way each time, and anything copied from one system or spreadsheet into another.

03
Count how often

Tally how many times each marked task happens across the week and roughly how long it takes.

04
Pick one task

Choose the task done most often. That is your first target, not the most impressive one.

Most businesses find the same handful of tasks at the top of the list. Notes and summaries come up again and again, followed closely by re-typing information that already exists somewhere else.

Tip
Get the data in one place

This works best when your data lives in one system. If jobs sit in one spreadsheet, contacts in another and notes in someone's inbox, the AI has to stitch them together before it can help. When everything is in one place, it can read and write where the team already works.

How we approach it

We start with a free initial consultation to understand the business and where the time goes. If it makes sense to go further, we run a paid discovery of one to five days. That produces a full software development document, so you know exactly what will be built and why before any building begins.

Worth bringing to a first conversation

  • Your one-week log of tasks before and after the core work
  • A list of the systems and spreadsheets the team uses
  • The task you would most like to see gone
  • Where your customer and job data currently lives
  • Who on the team spends the most time on admin

Point AI at the busywork first. The gains arrive sooner, the risk stays low, and your people get their day back for the work customers actually pay them to do.

Give your team their day back

Book a free consultation and we will help you find the busywork worth automating first.

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